Approved for
A@W Berlin 2022
A@W Vienna 2022
A@W Milan 2022
A@W Zürich 2023
A series of five versatile, beautiful and honest colours that are also durable and resistant come to life in the new Kraftizen collection.
We have mastered a refined technique through technology creating a durable surface that delights the five senses through textures and volumes, silky and extra matte colours that will clad floors, walls, tables, worktops and any timeless space that inspires.
Our challenge has been to reinterpret craftsmanship with digital craft technology. In this creation process 2.0, an analogy that continues to emerge.
The walls and trowel marks of yesteryear are transformed into canvases of millions of pixels, where tools and hands continue to shape beauty. Each trowel stroke, each twist of the wrist becomes part of an image, of a reinterpretation with no expiration date.